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If you sell a product or service online, then pay very close attention to this image of three books.
If you had the choice of purchasing 1 of these 3 books, which would you choose and why?
This image illustrates a powerful psychological principle you can leverage in your business that could easily put tens of thousands of dollars worth of additional sales straight into your bank account in the next couple of months.
And the best part is: one simple, 5-minute change to your website is all you need to take advantage of this psychological principle... and leave your competitors behind as you race past them in sales, revenue and market share.
I'll reveal this “brain hack” as you continue reading this letter, but first let me ask:
If you're reading this, then chances are you're not quite generating the kind of sales and revenue you want online.
Oh, sure, your business might be doing “okay”... but it makes you sick to your stomach when you think of all the prospects who visit your website, have a look at your offer, and leave without making a purchase never to return.
Talk about a missed opportunity. And one that could be costing you a fortune in lost profits week after week, month after month, and year after year.
What if on first glance prospects felt deep in their gut that your product or service was the obvious and ONLY choice for their need?
What if instead of hemming, hawing, hesitating and, ultimately, high tailing it off your website without making a purchase, crowds of eager prospects were whipping out their wallets and saying “YES!” to what you have to offer?
Your conversion rates would be through the roof, your sales would be at an all-time high, and your business would be making more money every month than it ever has before.
Not only is this exciting scenario absolutely possible for your
business, you can make it happen much faster and for a lot less
money than you'd ever guess. Here's how...
Hello, I'm Brad Callen.
Like you, I'm constantly looking for ways to increase the conversions, sales and profits of my online businesses.
And for the past year my team and I have been hard at work on a tool that would consistently deliver bottom line results WITHOUT forcing you to:
In other words, we wanted to create a tool that would allow us and other business owners to convert more prospects into paying customers in the fastest amount of time and with the least amount of hassle as humanly possible.
Obviously, we set our sights on a lofty goal. And it took hundreds of hours, tens of thousands of dollars, and countless challenges to get to where we are today.
But, I'm so glad we pushed through the setbacks, difficulties and struggles... because the tool we created has already blown away our high expectations and given our sales a massive boost!
This new tool is called ReviewTrust. And before I show you how easy it is to use, let me share with you how this...
Over the course of the last year my business partners and I have been testing ReviewTrust with four businesses in four different markets.
We wanted to make sure beyond a shadow of a doubt that ReviewTrust was capable of increasing sales WITHOUT making any changes to our sales copy or traffic strategy, and no matter the niche, target demographic, product or price point.
How'd ReviewTrust perform in these tests? The results were better and more exciting than anything we'd hoped for. See the proof for yourself:
Now that you've seen what ReviewTrust can do, you're probably wondering why it's so effective.
And if you're skeptical, keep reading.
I'm going to reveal the scientifically-proven psychological principle ReviewTrust leverages to transform scores of suspicious prospects into eager buyers.
ReviewTrust lets you automatically collect, gather and display fresh customer testimonials on your website.
Why does this translate to huge conversion and sales increases like the ones you saw in the examples above?
Because it allows you to harness the incredible selling power of social proof.
Here's a quick explanation of social proof and why leveraging it is one of the
smartest marketing moves you'll ever make in your business.
In one of the most influential sales and marketing books ever written, Influence: The Psychology of Persuasion, author Dr. Robert Cialdini refers to six universal principles behind why people say yes.
As business owners, the “yes” that's music to our ears is when a customer says “Yes! I want exactly what you're selling – and I want to buy now!”
Of the six persuasion principles taught by Dr. Cialdini, arguably the one that gets people to say “yes” better than any other is social proof.
If you're like the vast majority of people shopping on Amazon, your purchasing decision is strongly influenced by the number and quality of any given product's customer reviews.
Look at the three books again.
You're most interested in the one of the far left, correct? The one with 521 customer reviews.
That's social proof in action. As humans, we have this instinctive nature to want to hear from people who have already made whatever decision we're about to make, which in this example, was the decision to buy a book.
It's Amazon's elaborate customer review system (which very effectively harnesses the power of social proof) that has helped them grow into the #1 e-commerce platform in the world – with yearly revenues surging to an eye-popping 100 billion!
Given how effective social proof is at influencing people to say “yes” to a product or service, you'd expect every online business owner to take advantage of it by displaying a steady stream of fresh testimonials on their website.
In fact, very few online business owners leverage the proven selling power of testimonials.
Turns out the answer represents a big opportunity for you...
Most online business owners ignore social proof or, at best, pepper their website with a handful of old, outdated testimonials. Why?
Well, the simple answer is: Because gathering, collecting and displaying testimonials on a website is a tedious, time-consuming pain in the backside.
If you've ever tried to keep your website updated with fresh testimonials then you know what I'm talking about...
A customer purchases your product.
If you're an experienced marketer you'll gather their name and email address upon purchase.
You'll take these names and testimonials and type them into a Word document or Notepad.
You'll then give the document to your web designer, programmer, and web master who will create a design for you and, a week or two later, place it on your website.
A few weeks later, you'll log into your autoresponder service where your customer's information (i.e. their name and email) are stored. And you'll craft an email, asking for their feedback on the product they just purchased.
If you're lucky, a couple customers, at best, will reply to your email with a few sentences that may or may not resemble a usable testimonial.
Well, realistically, it's going to take at least a couple of weeks.
With lots of manual labor on your end, back and forth with your web designer, programmer, and web master, and hours of time wasted on something that, most likely, will result in just a couple of measly testimonials.
Not to mention, testimonials that will quickly grow outdated and stale.
The process is time-consuming, tedious and a trial of your patience. And because of that, most online business owners just don't do it.
And the ones who do have testimonials on their website typically only have a few... most of which were gathered last minute, as an afterthought, and it shows.
This represents a huge opportunity for you... if you decide to take action today.
You see, while your competition putters along with no testimonials on their website, completely oblivious to the power of social proof, and wondering why their sales are as dead as a church on Friday night...
...You'll be using ReviewTrust to load your website with dozens upon dozens of fresh, high-quality testimonials...
...Testimonials that harness the proven selling power of social proof and increase your conversions, sales and profits!
If that sounds good to you, keep reading to discover...
ReviewTrust makes it a breeze to display fresh testimonials on your website and leverage the awesome selling power of social proof in your business.
To get started, you'll create a campaign (you can create unlimited campaigns for products, by the way) and either connect it to whatever shopping cart you use. We have easy instructions within your account on connecting your shopping cart. If you don't use a shopping cart, no problem! You'll just grab the "direct URL", which you can then send your customers directly to. It's all very simple and straightforward.
From there, ReviewTrust automates everything. And by everything, I mean everything.
After a customer purchases from you, ReviewTrust automatically follows-up with them either using our predefined follow-up email sequence OR a customized sequence you create yourself.
Email #1 is sent roughly 2 weeks after they purchase, with the sole purpose of getting your customer to click on a link to be taken to a custom web page where they can rate your product from 1 to 5 stars, as well as leave a testimonial.
We step them through the entire process so not only is it every easy for them... but it also results in much higher-quality testimonials.
If they ignore the first email, they get another email 1 week later.
And if they ignore the second email, they'll receive a final email a week after that.
But as simple as ReviewTrust makes it for you to gather, collect and display customer testimonials completely on auto-pilot, this fully-featured system can do so much more...
ReviewTrust also gives you the ability to collect what are called “incentivized reviews”.
That means rather than reaching out to your customers and asking them to do you a favor – i.e. leave you a testimonial – we leverage another powerful psychological trigger called reciprocity where you can give them a free gift in return for the time and effort it took them to leave you a rating and a testimonial.
Reciprocity is defined in social psychology as someone responding to a positive action with another positive action. ReviewTrust lets you leverage this psychological trigger in your marketing.
The act of giving an unannounced bonus is that positive action and it can dramatically increase both the number of reviews you'll receive, as well as the overall quality of those reviews.
Plus, what customer doesn’t want an unannounced bonus gift, right?
It’s a win/win for both you and your customer, where everyone leaves happy.
The entire process is 100% automated by our system. The process of emailing. The process of collecting the testimonials. And the process of delivering your bonus product.
Worried that the testimonials ReviewTrust displays on your website will clash with your site design? Don't be.
All widgets and testimonial boxes are 100% customizable (from colors to font face) to ensure they match your website exactly how you want.
What's more, ReviewTrust makes it so incredibly easy to gather, collect and display high-quality testimonials...
Adding ReviewTrust to your website is literally as easy as copying a piece of code we give you and pasting it into your website, once, and only once.
The whole “process” takes less than five minutes from start to finish. And we've got handy step-by-step tutorial videos in the ReviewTrust dashboard area to make getting started easy.
What's more, as ReviewTrust gathers more testimonials you'll never have to worry about adding more code – this is a completely “set it and forget it” solution to gathering, collecting and displaying testimonials on your website.
As you can see, there's nothing like ReviewTrust currently on the market... and never has it been this easy to display testimonials and use social proof to increase your conversions and sales.
But, for as amazing as ReviewTrust is...
One of the coolest features of ReviewTrust is the ability to choose which reviews are made public with a simple click of your mouse. Why would you want to do this?
Well, let's say you've got a customer who for whatever reason wants to leave a nasty, mean-spirited review. (There's always that one bad banana who ruins the bunch, right?)
Instead of letting this customer's harsh words scare other potential customers away, you can click “hide” within the ReviewTrust dashboard and make sure this testimonial never sees the light of day.
If you're trying to peddle a subpar offer... if you're trying to pass off canned tuna as caviar... to put it bluntly: if your product or service is junk, then ReviewTrust is not for you.
The psychology behind social proof is so powerful, and ReviewTrust makes it so easy to harness the proven selling power of testimonials, that I feel obligated to state that it should only be used with products and services that provide genuine value.
But, if you're one of the select online marketers whose products or services are really top notch, and if you want to sell a whole bunch more of your products and services, then ReviewTrust has the potential to transform your business.
But there's no reason to simply take my word for it. Just take advantage of your...
I'm so confident that ReviewTrust can increase your conversions and give your sales a MAJOR BOOST (just like it's done for me and for a growing number of satisfied customers) that I want to offer you a truly extraordinary guarantee. Here's how it works:
Choose one of the two purchase options below. Try ReviewTrust in your own business. You're going to love how quickly and easily ReviewTrust allows you to collect, gather, and display fresh testimonials on your website.
What you're going to love even more is how tapping into the proven selling power of social proof sends your conversion rates and sales soaring!
I can't imagine anyone being disappointed with ReviewTrust, but in the unlikely event that you aren't thrilled with your purchase, if you're dissatisfied for any reason (or no reason at all), that's okay.
But more conversions, more sales, and more money in your pocket – all backed by an ironclad 100% Satisfaction Money-Back Guarantee – isn't the only reason to try ReviewTrust today...
Let's talk about price.
You saw above how ReviewTrust gave one of our businesses a 17.7% increase in sales that led to thousands of dollars in additional profits per month.
Depending on the economics of your particular business, ReviewTrust could easily generate hundreds of dollars, thousands – or more – in extra profits for you month after month.
My team and I spent quite a few evenings debating a fair price to charge for ReviewTrust.
One of my business partners argued that even at $997 ReviewTrust would be a bargain. His reasoning was that because of the success we've already seen with ReviewTrust most business owners will recoup their investment (and then some) in the first couple of weeks.
It's a good point. And while there's no question that ReviewTrust is worth at least $997, I want to do something special (and maybe a little bit crazy) for you today.
For a very limited time, I'm making ReviewTrust available at a price anyone who is serious about growing their business and achieving greater financial security can afford.
If you act now your one-time investment in ReviewTrust won't be $997... it won't be $747... it won't even be $597...
No other software allows you to completely automate the tedious process of gathering, collecting and displaying fresh testimonials on your website... and no other tool makes it this easy for you to tap into and PROFIT from the proven selling power of testimonials.
ReviewTrust is truly unique and for a limited time you can get it for a one-time payment at HALF OFF.
(See below for details on our monthly pricing model if that better serves your needs.)
This discount won't last long. And once it's gone, you can expect the price to increase to something more “sane”. So you do need to hurry.
And don't forget: If you decide ReviewTrust really isn't worth the investment you make today, then all you need to do is send me an email within 30 days for a full and complete refund.
You risk nothing when you try ReviewTrust today – because I've taken all the risk on myself. Does that sound fair enough to you?
Then take advantage of the strong guarantee and steep discount now!
You can use Review Trust no matter what shopping cart you use! If your shopping cart isn't in the list, just let us know and we will add it immediately.
We can also connect Review Trust for you, so that there is literally no setting up on your end. We want to make this as simple as possible.
Alternatively, you don't even have to connect Review Trust to a shopping cart, as we provide you with a direct URL to your review collection page. You can use your direct URL inside of your own autoresponder, completely bypassing connecting your shopping cart to Review Trust.
Plus, you can always upload a csv file of your customers if that suits your fancy.
Absolutely not! Whether you sell one product or 1,000 different products, ReviewTrust lets you automatically gather and display testimonials for all of them.
Have another question?
Get in touch with us at firstname.lastname@example.org
No other tool on the planet makes it this quick and easy for you to collect, display and PROFIT from the amazing selling power of testimonials.
ReviewTrust helps my businesses generate thousands of dollars of additional income every month – and I know it can work for your business, too.
But, in the highly unlikely event that you aren't 100% satisfied with ReviewTrust you have nothing to worry about. Just send an email to email@example.com within 30 days and I'll give you back every penny of your investment.
You have nothing to lose when you try ReviewTrust today, and just imagine what you'll gain when you dramatically increase your conversions and sales. Order now!
Enter your information into the form on the right and a representative will assist you, typically within 24 hours.